I read a great article and thought I'd share!  

Once kids can read by themselves, present books as a treat, rather than a task. Even if their teachers ask them to read at home for 20 minutes a day after school, urge your children to read for an hour or more -- by choice.

" 'All right, if you're good tonight, you can read for a half an hour after you get into bed.' If you make reading seem like castor oil, it's no surprise that your kids won't want to do it. If you make it seem like chocolate pudding and a milkshake combined, they will be thrilled to do it," Quindlen said.